Bavaria Becomes the Center of Germany’s Hydrogen Economy

Press Release – Tuesday, April 8, 2025

Hydrogen technology plays a key role in the integration of solar and wind power into the energy system: Thanks to the fact that hydrogen can be stored and transported indefinitely and in large volumes, it can make an important contribution to a renewable 24/7 energy supply. ees Europe – Europe’s largest and most international exhibition for batteries and energy storage systems and NürnbergMesse’s HYDROGEN DIALOGUE have entered a strategic partnership in order to bundle theoretical and practical expertise as well as visibility. Starting in 2026, the HYDROGEN DIALOGUE will take place in Munich as an annual side event as part of The smarter E Europe, Europe’s largest alliance of exhibitions for the energy industry. This year, the HYDROGEN DIALOGUE will be participating in the exhibition and run a dedicated series of presentations at the Green Hydrogen Forum. ees Europe is part of The smarter E Europe and takes place from May 7–9. More than 3,000 exhibitors and over 110,000 visitors are expected to attend the event at Messe München.

The smarter E Europe and NürnbergMesse enter into a strategic partnership.

The cooperation consolidates Bavaria’s position as a leading center of the German hydrogen industry and will create the perfect platform for sharing knowledge, innovation and technologies. In addition to its exhibition booth and the series of presentations at the Green Hydrogen Forum, the HYDROGEN DIALOGUE will also be offering topical exhibition tours covering hydrogen production and storage, as well as hydrogen mobility.

Starting in 2026, the HYDROGEN DIALOGUE will be part of The smarter E Europe with a varied and highly visible program.

  • Concurrent with the exhibition, the two-day HYDROGEN DIALOGUE Summit will provide a high-carat networking opportunity at International Congress Center Messe München (ICM).
  • The Green Hydrogen Forum & Expo at ees Europe will prominently feature the HYDROGEN DIALOGUE at a joint booth.
  • During The smarter E Europe, the HYDROGEN DIALOGUE will offer guided tours on the topic of hydrogen, invite international delegations from the hydrogen community to Munich and be involved in the program of the Green Hydrogen Forum.

A win-win situation

Sabine Kloos, ees Europe’s project manager, considers the new partnership to be a clear win-win situation: “We are delighted to have NürnbergMesse’s HYDROGEN DIALOGUE on board. After all, we have a common objective, to contribute to making the vision of a climate-neutral world a reality. Our new partner will be sharing its exhibitor and visitor contacts and key partner networks, which will strengthen and drive the coverage of hydrogen at The smarter E Europe.” Jasmin Rutka, Director of the HYDROGEN DIALOGUE, stresses the strategic aspects of the collaboration: “Integrating the HYDROGEN DIALOGUE into The smarter E Europe as a strategic next step makes sense in order to position our event and ensure its long-term international competitiveness. The partnership is a response to the recent momentum of the hydrogen industry and strengthens Bavaria’s position as an international hydrogen hub. The existing Green Hydrogen Forum & Expo, the 16,000 visitors of The smarter E Europe who are interested in the topic of hydrogen, our high-carat Summit and our international network all come together to boost the ramp-up of the hydrogen economy and make it a success.”

ees Europe, and the parallel events Intersolar Europe, Power2Drive Europe and EM-Power Europe, will take place from May 7–9, 2025 as part of The smarter E Europe, Europe’s largest alliance of exhibitions for the energy industry, at Messe München.

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